Why a website
76%of people who searched on a smartphone for something nearby visited a related business within a day (US, 2016)[2]
Search, Maps and AI assistants all need something to read. A site that clearly states your services, area and hours gives them (and customers) a reason to pick you.
46.1%of comments about what makes a website credible were about its visual design (Stanford study, 2002)[3]
People decide whether to trust you before they read a word. A dated or cluttered site quietly says the same about the business.
54%of consumers visit a business's website after reading positive reviews (US, 2026)[1]
Reviews send people to you; your website is what closes the loop. If it's missing or weak, they may drop off before ever calling.
Click-to-call, a quote form, directions and booking links work at 7am, on weekends and while you're up a ladder. Every enquiry arrives with the details you need.
6different review sites used by the average consumer when choosing a local business (US, 2026) — one profile is never enough[1]
Facebook pages, directories and marketplaces change their rules, fees and algorithms. Your own site on your own domain is the one place that stays yours, and it can link to all the rest.
91%of US adults own a smartphone (Pew Research Center, 2025 survey)[4]
Most people reach you on a phone, so a site has to be built for thumbs first: big tap targets, readable text, one-tap calling.
“Most local searches happen on mobile” is widely repeated but we haven't sourced a number, so we don't print one.
8.3%better bounce rate on lead-generation pages for a 0.1-second mobile speed improvement (37 brands, 2020)[5]
Our sites are static and served from a global edge network, so they load quickly even on weak mobile signal.
A correlation across large brands, not a promise for a local business.
47%of consumers won't use a business with fewer than 20 reviews; 68% will only use one rated 4 stars or more (US, 2026)[1]
Reviews, credentials, photos of real work and clear contact details belong where people look — on your site, not buried in a third-party profile.
A modern site gives each visitor one obvious next step: call, book or ask for a quote. A dated site makes them hunt for it.
Pay-per-lead platforms and directories rent you an audience, and the price is theirs to change. Your own site builds an audience you keep.
In many trades most competitors share the same template look. A site with a clear point of view, and your real work front and centre, is memorable.
New hours, a seasonal offer, a new service area. Our care plans include small edits, so the site never goes stale.
Privacy-friendly analytics show which pages and calls-to-action bring enquiries, so you can invest where it pays instead of guessing.
5,114ADA digital-accessibility lawsuits were filed in the US in 2025; 64% of the companies sued had under $25M annual revenue[6]
Clear contrast, keyboard support and semantic structure help every customer, and reduce legal exposure where accessibility rules apply.
US figure, not legal advice. An accessible build lowers risk but cannot guarantee immunity.
Figures are mostly from the US and from surveys or correlations, not guarantees for any one business. Points without a number are our own reasoning.
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